francois hurtaud

About

I am a designer from France based in Hong Kong. I have begun my designing career in 2010 as a freelance and studio designer after graduating from my Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France. Prior to joining Tektos, a Hong-Kong based lifestyle and technology accessories company, I have worked with Michael Young (Hong Kong), Alan Chan (Hong Kong) and Perennia (Montreal).


Since my childhood, I have always had the passion for art, science and technology; passions that I have cultivated and improved through formal educations and apprenticeship. I have had the chance to work in different countries, agencies and companies, exploring multitude aspects of designs. 


Through my experiences, I have learned about design thinking, how a solid methodology can lead to tangible concepts, and focusing on solving user needs. In Montreal, I discovered that the power of social and sustainable design, an approach that since then remains constantly at the back of my mind when creating. In Shanghai, I became aware that design is tied up with one’s cultural aspiration and education. In Hong Kong, I was exposed to luxury design as a domain where the boundaries between form versus function and necessity versus desirability get blur. I learned in Shenzhen about the reality of the product making industry and the difficulties of manufacturing. I now think of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy.

I am always open to discuss new projects. Feel free to contact me.

Overall, the design process must converge after, Nigel Cross (2000)

Process

Each project is different on its own. But in order to find innovative, relevant answers and solutions adapted to a brief, it is essential to set a strong methodology. Mostly, my design follows three steps:

  • A reasearch & analysis phase that leads to creative directions.
  • A conceptual & formalization phase to shape and visualize.
  • A development & finalization phase to concretise a concept.