We are thrilled to announce the Elemental Classic Series II has won the Golden Prize in Fashion Design for the IDA awards. IDA honorary juries examined over 1000 entries submitted by designers from 52 countries. We are proud of the recognition and will pursue our design philosophy for the models and years to come.
Designing a watch with a stone as a dial comes with its problematics. Because it is a natural material, it comes with flaws. Learning how to deal with them on a production scale was a challenging part. What minimum thickness can we reach? How does it impact the movement? How to assemble to markers? How to assemble the stone with the least breakage rate on the assembly line? Every single question offered different paths to take and prototyping numerous iterations was the answer. Cutting stones in a way that reveals the inner, layered beauty requires high precision and meticulous skills.
A handful of designers, thinkers and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.