Brand Persona Workshop Template
Download Our Practical Guide To Brand Persona - 2024 Update
For agency owners and consultants.
For business owners and teams.
You’ll find here 20+ printable worksheets in PDF format:
The workshop is divided into 4 main exercises:
Our archetype: Defining the personality of our brand
Our attitude: Defining the attitude of our brand
Our tone of voice: Projecting a compelling voice for our brand
Our tagline: Crafting a memorable tagline that’s made to stick
Who Is This Branding Guide For?
For In-house Marketing Directors
Run this workshop with your team on your current or next branding projects. Tip: review and rerun it yearly.
For Entrepreneurs
Run this workshop with your close partners to align on a strong and powerful branding, step-by-step.
For Freelance Designers
Run this workshop before starting any logotype work, saving you hours of back-and-forth communication and misunderstanding with your clients.
For Marketing Students
Run this workshop with your classmates or on your own for your next project, saving you hours of research.