We observe, interview and understand the needs and wants of our target market in order to create directions and concepts based on these insights.
02. Research & Discovery
We work closely with our engineering team to refine concepts into strong electronically and mechanical solutions. We do this through several iterations, physical and functional prototyping, 3D CAD development, and extensive testing. By refining form, function, and colour, material, finish, we create products that stand out in saturated markets.
04. Development & Prototyping
We collaborate and help the creative direction of copywriting, photography and videography to create visuals that speaks to the desired target audience. Finally, no launch would be complete without well-designed packaging. We assist in design a compelling packaging experience.
06. Launch & Marketing
At the core of any successful project is a partnership based on trust, transparency and communication. We listen to your needs, challenges and expectations before defining and framing the scope for a successful project.
01. Define & Frame
We take the time to explore a range of potential concepts, weighing up the pros and cons of each before settling on the best option. Once we have settled on a concept, we craft a detailed narrative around it that responds to market desires. This is brought to life through analog and digital visuals, including explanatory sketches, photorealistic CAD images and maquette models.
03. Ideation & Conceptualisation
With a decade of experience in manufacturing in South East Asia, we elaborate a customized plan to optimize the design for manufacturability. We also offer comprehensive quality control testing and inspection services to ensure that the products meet all required standards.
