Noeuds Marins Holds the Memory of a Sailor’s Knot
Noeuds Marins takes a maritime stopper knot and fixes it in cast resin. A light sculpture that throws a braided shadow as you move past it.
François Hurtaud Studio and !SSUE Present the Tote Series:A Tote Built to Be Used
A collaboration between François Hurtaud Studio and !SSUE explores how reclaimed materials, thoughtful engineering and local manufacturing can create a tote designed for years of everyday use.
Design Thinking Through Doing: A Day at INSEAD
A day at INSEAD, putting design thinking into practice outside the studio.
Francois Hurtaud Design Achieves Certified Industrial Designer (CiDe) Status
After 10+ years designing products for startups and established brands, we're now officially certified by Malaysia Design Council as a Certified Industrial Designer. Here's what that means.
Eloise Wins Gold at Wonder Global Design Awards 2025
Eloise Pram by Francois Hurtaud wins Gold at the Wonder Global Design Awards 2025 in the Baby & Child Travel Systems category. Discover the award-winning product design.
Bringing French Design to Asia: François Hurtaud Studio Receives Label EFE Recognition
Label EFE recognises the studio's role in bringing French design to Asia.
CR7 LIFE Hong Kong, Exclusive Apparel Line for the Official Flagship Store
An exclusive apparel line, designed for CR7 Life's Hong Kong flagship.
Rebranding a Made-to-measure Legacy: Inside the ARISTO Identity, A New Chapter in Hong Kong Tailoring
A legacy redefined. The rebranding of Raja Fashion into ARISTO marks a new era of Hong Kong bespoke culture: precise, personal, and contemporary. The project merges four generations of craftsmanship with a modern design identity and a new atelier in Tsim Sha Tsui, with interiors by LC Studio.
A Digital Refresh for an Icon of French Fashion: Guy Laroche
A storied French fashion house, refreshed for a digital-first audience.
Eco-Minded Design: The Poli Collection Returns in a New Light with Lumika
The Poli Pendant and Table Lamp return in a new collaboration with Lumika Design, same signature spiral look, now made with 100% recycled PET. Designed by François Hurtaud, this edition gives sustainable lighting a bold new shape.
A Cultural-Tech Fusion: Inside the New Logo for JIFM
Culture meets technology in JIFM's new logo, a considered identity refresh.
Introducing Eloise: The Ultimate Urban Pram for Families
Eloise: an urban pram built for city families, and the pace they keep.
The Design of Everyday Things: A Practical Guide to Making Magic Happen
The principles behind good everyday design, and how the studio puts them to work.
Reimagining short-term rentals: The new Face of Exclusive Venue’s identity and online offering
A new face for Exclusive Venue, built for how short-term rentals actually work.
Eco-Chic Living: Discover the Poly Pas Poli Collection in Collaboration with FabNotion
Poly Pas Poli returns, in collaboration with FabNotion: eco-conscious living, refined.
What is Design Research?
Design research, defined: and why it's the foundation of every project here.
Step -by -step guide: Using Solidworks to Bring the Fibonacci Pattern to Life in Your Product Designs
Nature has been continuously solving problems it has been facing for more than 4 billion years. I am fascinated by its beauty. As designers, we have a lot to learn and to get inspired from it. For instance, the sunflower found its way to optimize the production of its offspring. It efficiently packs the maximum seeds it possibly can in a given area which generates a beautiful geometrical figure.
From User Feedback to The Benefit Ladder: 3 Practical Examples of Effective Product Design Research Methods
In today’s article, we’ll have a look at how to improve the quality of your product design specifications by incorporating three exercises: user feedback, the mountain feature, and the Benefits Ladder.
We’ll go through the importance and objectives of each of them and illustrate the outcome with examples from a project we are currently working on for Australian start-up Eloise, founded by Jeremy Liu. We aim to design Eloise to be a better pram that would address common frustrations parents face when using traditional strollers.
Introducing the New Look of Oliver James Lilos: A Fresh and Personified Rebranding
We are proud to announce the rebranding of Oliver James Lilos, a premium inflatable brand. The rebranding aims to elevate the brand's visual identity and establish a stronger presence in the market. Oliver James Lilos has been known for its high-quality and durable inflatable products, but with the rapidly changing market trends and consumer preferences, the brand recognized the need for a fresh new look.
The Ultimate Guide to Brand Strategy for Start-ups and SMEs
Take your brand strategy to the next level with our ultimate guide and template, created by expert marketers. Downloadable in PDF format for easy access and implementation. Start building a strong brand for your start-up or SME today.