The Ultimate Guide to Brand Strategy for Start-ups and SMEs
Take your brand strategy to the next level with our ultimate guide and template, created by expert marketers. Downloadable in PDF format for easy access and implementation. Start building a strong brand for your start-up or SME today.
Absolute Lifestyle's New Look: A Closer Look at the Fresh Rebranding Identity
Hong Kong - Absolute Lifestyle, the distinguished operating supplies and equipment company, is thrilled to announce its new brand identity after two decades of successful operations.
The rebranding process marks a significant milestone for the company as it continues to expand globally and redefine sustainable offerings in the hotel industry. Absolute Lifestyle has been providing top-quality bathroom accessories to prestigious hotels all over the world since its establishment in Hong Kong.
Mindful Product Design Development: How Six Eco-Design Approaches Create Sustainable Products
We live in an economic system that has progressively altered the relationship between human resources and material energy. At the same time, the impact of industrial production on the planet's ecosystem continues to increase exponentially. In light of the environmental problems resulting from growth and development, it has become necessary to rethink our concepts of growth and development.
What is product autopsy in Design research and why do we use it at our studio?
At our studio, conducting a product autopsy is an essential part of our design research process. It allows us to delve deep into the inner workings of a product, unraveling its strengths and weaknesses. When conducting a product autopsy, the goal is to gain insight into the product's lifespan, functionality, and any damaged or durable components.
Discreet and Powerful: Introducing the Latest Breakthrough in Virus-Fighting Air Purification for a Healthier Home - Room & Alfred
Room and Alfred are designed to enhance the lifestyle of consumers and bring efficiency to corporate spaces. Room and Alfred share the same internal components but are tailored for different functionalities - making them versatile and adaptive solutions for both residential and commercial settings. With Room, individuals can enjoy an improved indoor environment with its smart home air sanitiser feature. On the other hand, the sanitising robot Alfred provides efficient air treatment for corporate spaces.
Sustainability Symbols in Packaging: Influencing Consumer Choices and Market Dynamics
Understanding visual habits is crucial for marketers in the field of design and packaging, as it can make or break a brand's success. Visuals have the power to greatly benefit well-established brands, helping them stand out amidst competitors and forge strong emotional connections with consumers. When brands possess unique visual assets that evoke positive emotions and have a track record of delivering desirable product benefits, they become even more memorable to customers.
New Mechanical Innovation Ensures Optimal Inflation and Peace-of-Mind - Introducing ASAP, Auto-Stop Air Pump
The studio in partnership with engineering firm Tektos is excited to announce the launch of their innovative new product, the ASAP Auto-Stop Air Pump.
This pump has been developed and designed to automatically stop when it reaches the desired air pressure, making it more efficient and user-friendly than traditional pumps.
The (Sustainability) Intention-Action Gap
Consumers say sustainability considerations are important in their purchase decisions, but they do not act on that belief by making sustainable choices and engaging in pro-environmental behaviors after making a purchase. What are people actually saying and doing? What is the disconnect between those two things that designers and marketers need to better understand if we are to try to bridge that gap?
Introducing Venue, a smart commercial air sanitisation device
Industrial designer Francois Hurtaud has announced the completion of a commercial air purification device redesign for healthcare companies in Hong Kong. The existing product was modified to address the concerns of post-COVID consumers, with a thorough discovery process that considered internal physical constraints and external form. The result is VENUE, a modern and efficient purification device that will help keep Hong Kong's healthcare facilities safe and clean.
iCleanic, a Hong Kong-based healthcare company, announces a rebranding.
Hong Kong-based healthcare company iCleanic recently announced a rebranding that is set to transform its entire product range, packaging, and website.
The new identity has been conceived by Francois Hurtaud Design, leveraging the company’s proprietary sanitizing techonology to make iCleanic's clinically-proven solutions more visually accessible for clients who value precautionary measures.
French designer François Hurtaud launches a collection of premium leather lifestyle accessories for Caddyboo
Hong Kong-based designer François Hurtaud has launched Caddyboo accessories, a collection of premium leather lifestyle essentials to complement the brand’s golf marker.
