Absolute Lifestyle's New Look: A Closer Look at the Fresh Rebranding Identity

News
Written By François Hurtaud

Hong Kong - Absolute Lifestyle, the distinguished operating supplies and equipment company, is thrilled to announce its new brand identity after two decades of successful operations.

The rebranding process marks a significant milestone for the company as it continues to expand globally and redefine sustainable offerings in the hotel industry. Absolute Lifestyle has been providing top-quality bathroom accessories to prestigious hotels all over the world since its establishment in Hong Kong.

With a focus on refined designs made by combining high quality resin with natural materials such as wood, stone or metal, the company has built a reputation for excellence and sophistication. The new brand identity reflects Absolute Lifestyle's commitment to delivering exceptional products and services that cater to the evolving needs of its hospitality clients.

The revamped logo features a sleek and modern design that embodies elegance and luxury. The color palette has also been updated to represent the company's vision of quality, sophistication and sustainability.

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

francoishurtaud.com
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