François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.
Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.
Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.
Each project is different on its own. In order to find innovative, relevant answers and solutions adapted to a brief, it is essential to set a strong methodology. Mostly, Hurtaud's design follows five phases:
An understanding of a brief.
Discovery phase: Research & analysis leading to creative directions.
Definition phase: Conceptualisation to shape and visualise the chosen creative direction.
Refinement phase: formalisation & clarification of concepts.
Delivery phase: Development & finalisation of chosen concepts.
A' Design Award Silver, Elemental Classic Series II, 2019.
IDA Design Award Gold Prize, Elemental Classic Series II, 2018.
Red Carpet Design Award, The Mendel Project, 2018
European Product Design Award Gold Prize, The Mendel Project, 2018
A' Design Award Golden, Elemental Classic Series I, 2017.
A' Design Award Bronze, AirComfort, 2017.
German Design Award Mention Excellent, AirComfort, 2017.
IDA Design Award, Elemental Classic Series I, 2016.
Design For Asia Award, Air Comfort, 2016.
A' Design Award Silver, Hibu, 2016.
German Design Award, Qimini Cable, 2015.
Design For Asia Award, Qimini Cable, 2014.
Red Dot Design Award, Trois Petit Tours, 2014
German Design Award Nominee, Qimini Pocket, 2014.
Red Dot Design Award, Qimini Cable, 2014.
CES Design & Engineering Award, Qimini Pocket, 2014.
Good Design Award, Qimini Pocket, 2013.
Red Dot Design Award, Qimini Pocket, 2013.
Electrolux Design Lab Top 25 finalist, Ping Pong, 2011.
Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011.
Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011.
Favorite of the jury, Minimaousse competition, Yoodoo, 2009.
3D CAD Modeling
Product Idea Generation
Product Aesthetics, Ergonomics
Color, Material, Finishing Selection
Prototypes and Appearance Models
Visual Brand Language
Logotype, Graphic Identity
Packaging, Retail Merchandising
Print Marketing Communications
User Interface Design
François Hurtaud LTD.
4F, 12P, Smithfield Road,
Cheung Hing Industrial Building,
- May 14, 2019 ELEMENTAL CLASSIC SERIES II TO WIN THE SILVER A DESIGN AWARD 2019 May 14, 2019
- Mar 1, 2019 Elemental Classic Series II to win Gold Prize IDA Award Mar 1, 2019
- Sep 3, 2018 The Mendel Project receives the EPDA' s Golden Prize Sep 3, 2018
- December 2017
- Apr 24, 2017 ANOTHER WIN FOR MYKU’S DESIGN | GOLDEN A’ DESIGN AWARD 2017 Apr 24, 2017
- Jul 5, 2016 MYKU has won its first Design Award Jul 5, 2016