About

Francois Hurtaud Portrait

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France. 

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production. 

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

 

Process

Overall, the design process must converge after, Nigel Cross (2000)

Each project is different on its own. In order to find innovative, relevant answers and solutions adapted to a brief, it is essential to set a strong methodology. Mostly, Hurtaud's design follows five phases:

  • An understanding of a brief.

  • Discovery phase: Research & analysis leading to creative directions.

  • Definition phase: Conceptualisation to shape and visualise the chosen creative direction.

  • Refinement phase: formalisation & clarification of concepts.

  • Delivery phase: Development & finalisation of chosen concepts.

 

Awards

Druck
  • German Design Award Nominee, Elemental Classic Series II, 2019

  • A' Design Award Silver, Elemental Classic Series II, 2019..

  • IDA Design Award Gold Prize, Elemental Classic Series II, 2018.

  • Red Carpet Design Award, The Mendel Project, 2018

  • European Product Design Award Gold Prize, The Mendel Project, 2018

  • A' Design Award Golden, Elemental Classic Series I, 2017.

  • A' Design Award Bronze, AirComfort, 2017.

  • German Design Award Mention Excellent, AirComfort, 2017.

  • IDA Design Award, Elemental Classic Series I, 2016.

  • Design For Asia Award, Air Comfort, 2016.

  • A' Design Award Silver, Hibu, 2016.

  • German Design Award, Qimini Cable, 2015.

  • Design For Asia Award, Qimini Cable, 2014.

  • Red Dot Design Award, Trois Petit Tours, 2014

  • German Design Award Nominee, Qimini Pocket, 2014.

  • Red Dot Design Award, Qimini Cable, 2014.

  • CES Design & Engineering Award, Qimini Pocket, 2014.

  • Good Design Award, Qimini Pocket, 2013.

  • Red Dot Design Award, Qimini Pocket, 2013.

  • Electrolux Design Lab Top 25 finalist, Ping Pong, 2011.

  • Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011.

  • Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011.

  • Favorite of the jury, Minimaousse competition, Yoodoo, 2009.

 

Clients

 

SERVICES

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INDUSTRIAL DESIGN

  • 3D CAD Modeling

  • Technical Drawings

  • Product Idea Generation

  • Product Aesthetics, Ergonomics

  • Color, Material, Finishing Selection

  • Prototypes and Appearance Models

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BRAND IDENTITY

  • Brand Strategy

  • Visual Brand Language

  • Logotype, Graphic Identity

  • Packaging, Retail Merchandising

  • Print Marketing Communications

  • Brand Guideline

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DIGITAL EXPERIENCE

  • Information Architecture

  • User Flows

  • Wireframes

  • User Interface Design

  • Interaction Design

  • Usability Testing

 
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STUDIO

François Hurtaud LTD.

4F, 12P, Smithfield Road,

Cheung Hing Industrial Building,

Kennedy Town,

Hong Kong.

 
 

CONTACT

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