Tailored Packages That Deliver

From idea to launch, each tier offers a blend of research, design, and execution to help you validate with clarity, prototype with confidence, and launch with impact.

Start with Intelligence. Build The Brand. Design The Product

You can engage us at any stage: strategy, brand or product, or work through the full path.

François Hurtaud Studio - full service architecture and pricing

Know your market

01 - Strategic Audit

A standalone intelligence brief, market, competitors, trends, risks - before any brand or design decision is made as a foundation for what comes next.

Signal

Market and competitive clarity

FromRM 15,000

For teams validating a market position quickly. Four core frameworks, enough to make confident decisions on pricing, positioning, and messaging.

Frameworks

  • Market sizing & TAM
  • Competitive landscape
  • Industry trend analysis
  • SWOT + Porter's Five Forces

Deliverables

  • Formatted report
  • 1 presentation session
  • 90-day action roadmap

Timeline: 2 weeks

Most chosen

Compass

Full strategic direction

FromRM 28,000

For founders and brand managers who need to understand the customer, the pricing opportunity, and the go-to-market path. The right scope for most pre-brand or pre-launch projects.

Everything in Signal, plus

  • Customer personas & segmentation
  • Pricing strategy
  • Go-to-market strategy
  • Customer journey mapping

Deliverables

  • Formatted report
  • 2 presentation sessions
  • 90-day action roadmap

Timeline: 3 weeks

Atlas

Complete intelligence, all 12 frameworks

FromRM 55,000

For organisations making a significant investment in brand, product, or market entry. Board-ready. Works as a standalone document or as the foundation for a full design engagement.

Everything in Compass, plus

  • Financial modeling & unit economics
  • Risk assessment & scenarios
  • Market entry & expansion
  • Executive strategic synthesis

Deliverables

  • Formatted report
  • 3 presentation sessions
  • 90-day action roadmap

Timeline: 5 weeks

Build a strong brand

02 - Brand Strategy

Our brand engagements start with a collaborative workshop. We consolidate your brief and extract what makes you distinct. This gives us a shared foundation before visual decisions are made.

Brand Workshop

4 days × 4 hours - co-design with your team

FromRM 17,600

We run the workshop with your team, not on your behalf. Each day targets one pillar of your brand through facilitated exercises and live synthesis. You leave with a brief that drives everything downstream. It can also be purchased standalone, for internal teams, agencies, or founders who want strategic clarity before committing to a full engagement.

Day 1

Brand Core

Values, Mission, Vision, Purpose

Day 2

Brand Positioning

Market, Audience, USP, Value prop

Day 3

Brand Marketing

Systems, Objectives, Campaign ROI

Day 4

Brand Personality

Archetype, Tone of Voice, Tagline

Brand brief document Team alignment Foundation for Identity

Identity

Brand strategy + visual identity

FromRM 41,000Workshop included

Strategy through to a complete visual identity system. Three creative directions, developed with your input at every validation stage.

Co-design: 3 creative direction reviews with your team before we develop

Includes

  • Brand Workshop (4×4h)
  • Brand identity art direction ×3
  • Logotype development
  • Typography research
  • Visual identity in-situ
  • Packaging look & feel
  • Digital & social media look & feel
  • Brand guidelines (PDF)
  • Logo & asset pack
Most chosen

Production

Brand strategy + identity + content

FromRM 53,600Workshop included

Everything in Identity, plus content creation and offline production. The right scope when you are launching a product or entering a new market.

Co-design: content direction and shot-list developed with your team

Includes

  • Everything in Identity
  • Content audit
  • Content harmonisation
  • Product photography
  • Product videography
  • Packaging production

Scope (number of products, shoot days) agreed at kickoff. Printing, talent and location costs are quoted separately.

Business

Full brand rollout, online + offline

FromRM 70,000Workshop included

The complete brand system - strategy, identity, content, and digital presence. Squarespace brochure site, ready to launch.

Co-design: website structure and content architecture reviewed with you before build

Includes

  • Everything in Production
  • Content optimisation (copy, structure, SEO)
  • Squarespace brochure site

Shopify eCommerce available as an add-on, quoted on scope.

From sketch to shelf

03 - Industrial Design

We start every product development with a design research workshop. We focus on user feedback, market research, and Audience Experience. This converges into a product design specification (PDS) and three creative directions that we assess together.

Design Research Workshop

Co-design with your team - scope on request

FromRM 14,000

We run three parallel research tracks with your team to produce a product design specification grounded in real user feedback, market signals, and UX constraints - not assumptions.

User feedback

Surveys, interviews, reviews → MoSCoW + Benefit Ladder

Market research

Web Safari, Product Autopsy → Market opportunities + Architecture

Audience / UX

Personas, Scenarios, Extreme Users → Value Proposition

Product design specification 3 creative directions Foundation for Concept

Concept

From research to validated direction

FromRM 64,750Workshop included

Research, discovery, ideation, and conceptualization. We define the product architecture and validate three creative directions with you before development begins.

Co-design: you validate creative direction before we advance - no surprises at development stage

Includes

  • Design Research Workshop
  • Market positioning
  • Project cost estimation
  • Project P&L projections
  • Product ideation
  • Conceptualization
  • Creative direction
  • Creative direction validation
  • Product architecture
Recommended

Proto

From concept to functional prototype

FromRM 112,000Workshop included

Everything in Concept, plus full 3D development, technical documentation, and a physical prototype. The output you need to validate manufacturing feasibility and pitch investors.

Co-design: prototype review sessions with your team at each development milestone

Includes

  • Everything in Concept
  • CAD 3D modeling
  • Technical drawings
  • Product renderings
  • 3D-printed mockup (FDM/SLS)
  • CNC model
  • TDs export for prototyping
  • IP transfer

Timeline: 3–6 months

Launch

Production-ready, pitch-ready

FromRM 167,000Workshop included

The complete product development path - from research through to manufacturing-ready files, brand identity, packaging, and investor materials.

Co-design: factory visit and sourcing decisions made together

Includes

  • Everything in Proto
  • Brand strategy & identity
  • Packaging design
  • Design for manufacturing (DFM)
  • Sourcing
  • Investor deck
  • Product photography
  • Product videography

Timeline: 6–18 months

FAQ

Brands we’ve helped

Awards

Francois Hurtaud Red Dot Design Award
Francois Hurtaud Red Dot Design Award

Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019

Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019

IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015

IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015

Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009

Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009

In Their Words

Start a project

  • Get a free consultation within 5 working days

  • Get a free quotation

  • Get a proper scoping

  • Get a realistic plan and budget

  • Get a clear, proven standardised process