Tailored Packages That Deliver

From idea to launch, each tier offers a blend of research, design, and execution to help you validate with clarity, prototype with confidence, and launch with impact.

HOW WE WORK

Start with Intelligence. Build The Brand. Design The Product

You can engage us at any stage: strategy, brand or product, or work through the full path.

01. Strategic Audit >

02. Brand Strategy >

03. Industrial Design >

KNOW YOUR MARKET

01 - Strategic Audit

A standalone intelligence brief, market, competitors, trends, risks - before any brand or design decision is made as a foundation for what comes next.

François Hurtaud Studio - full service architecture and pricing

Signal
Market and competitive clarity
From
RM 15,000
+ SST
For teams validating a market position quickly. Four core frameworks, enough to make confident decisions on pricing, positioning, and messaging.
Frameworks
Market sizing & TAM
Competitive landscape
Industry trend analysis
SWOT + Porter's Five Forces
Deliverables
Formatted report
1 presentation session
90-day action roadmap
Timeline: 2 weeks
Start with Signal >
Most chosen
Compass
Full strategic direction
From
RM 28,000
+ SST
For founders and brand managers who need to understand the customer, the pricing opportunity, and the go-to-market path. The right scope for most pre-brand or pre-launch projects.
Everything in Signal, plus
Customer personas & segmentation
Pricing strategy
Go-to-market strategy
Customer journey mapping
Deliverables
Formatted report
2 presentation sessions
90-day action roadmap
Timeline: 3 weeks
Start with Compass >
Atlas
Complete intelligence, all 12 frameworks
From
RM 55,000
+ SST
For organisations making a significant investment in brand, product, or market entry. Board-ready. Works as a standalone document or as the foundation for a full design engagement.
Everything in Compass, plus
Financial modeling & unit economics
Risk assessment & scenarios
Market entry & expansion
Executive strategic synthesis
Deliverables
Formatted report
3 presentation sessions
90-day action roadmap
Timeline: 5 weeks
Start with Atlas >

BUILD A STRONG BRAND

02 - Brand Strategy

Our brand engagement with you start with a collaborative workshop. We consolidate your brief and extract what makes you distinct. This gives us a shared foundation before visual decisions are made.

François Hurtaud Studio - full service architecture and pricing

Brand Workshop
4 days × 4 hours - co-design with your team
From
RM 17,600
+ SST
We run the workshop with your team, not on your behalf. Each day targets one pillar of your brand through facilitated exercises and live synthesis. You leave with a brief that drives everything downstream.
Day 1
Brand Core
Values, Mission, Vision, Purpose
Day 2
Brand Positioning
Market, Audience, USP, Value prop
Day 3
Brand Marketing
Systems, Objectives, Campaign ROI
Day 4
Brand Personality
Archetype, Tone of Voice, Tagline
Brand brief document Team alignment Foundation for IDENTITY
Workshop included
Identity
Brand strategy + visual identity
From
RM 41,000
+ SSTworkshop included
Strategy through to a complete visual identity system. Three creative directions, developed with your input at every validation stage.
Co-design: 3 creative direction reviews with your team before we develop
Brand Workshop (4×4h)
Brand identity art direction ×3
Logotype development
Typography research
Visual identity in-situ
Packaging look & feel
Digital & social media look & feel
Timeline: 6–8 weeks
Start with Identity >See sample work
Most chosen
Production
Brand strategy + identity + content
From
RM 53,600
+ SSTworkshop included
Everything in Identity, plus content creation and offline production. The right scope when you are launching a product or entering a new market.
Co-design: content direction and shot-list developed with your team
Everything in Identity
Content audit
Content homogenisation
Product photography
Product videography
Packaging production
Timeline: 10–14 weeks
Start with Production >See sample work
Workshop included
Business
Full brand rollout, online + offline
From
RM 58,200
+ SSTworkshop included
The complete brand system - strategy, identity, content, and digital presence. Squarespace brochure site or Shopify eCommerce, ready to launch.
Co-design: website structure and content architecture reviewed with you before build
Everything in Production
Content optimisation
Squarespace brochure site or Shopify eCommerce
Timeline: 16–20 weeks
Start with Business >See sample work

François Hurtaud Studio - full service architecture and pricing

Every product engagement starts here. The Design Research Workshop consolidates your brief, extracts technical constraints, and produces a validated specification before ideation begins. This helps prevent costly U-turns downstream.
Design Research Workshop
Co-design with your team - scope on request
From
RM 14,000
+ SST
We run three parallel research tracks with your team to produce a product design specification grounded in real user feedback, market signals, and UX constraints - not assumptions.
User feedback
Surveys, interviews, reviews → MoSCoW + Benefit Ladder
Market research
Web Safari, Product Autopsy → Market opportunities + Architecture
Audience / UX
Personas, Scenarios, Extreme Users → Value Proposition
Product design specification 3 creative directions Foundation for CONCEPT
Workshop included
Concept
From research to validated direction
From
RM 64,750
+ SSTworkshop included
Research, discovery, ideation, and conceptualization. We define the product architecture and validate three creative directions with you before development begins.
Co-design: you validate creative direction before we advance - no surprises at development stage
Design Research Workshop
Market positioning
Project cost estimation
Project P&L projections
Product ideation
Conceptualization
Creative direction
Creative direction validation
Product architecture
Timeline: 2–3 months
Start with Concept >See sample work
Recommended
Proto
From concept to functional prototype
From
RM 112,000
+ SSTworkshop included
Everything in Concept, plus full 3D development, technical documentation, and a physical prototype. The output you need to validate manufacturing feasibility and pitch investors.
Co-design: prototype review sessions with your team at each development milestone
Everything in Concept
CAD 3D modeling
Technical drawings
Product renderings
3D-printed mockup (FDM/SLS)
CNC model
TDs export for prototyping
IP transfer
Timeline: 3–6 months
Start with Proto >See sample work
Workshop included
Launch
Production-ready, pitch-ready
From
RM 167,000
+ SSTworkshop included
The complete product development path - from research through to manufacturing-ready files, brand identity, packaging, and investor materials.
Co-design: factory visit and sourcing decisions made together
Everything in Proto
Brand strategy & identity
Packaging design
Design for manufacturing (DFM)
Sourcing
Investor deck
Product photography
Product videography
Timeline: 6–18 months
Start with Launch >See sample work

FAQ

  • Yes. You can begin with the SPRINT or CONCEPT plan and move up as your project evolves. We’ll make the transition smooth.

  • Yes. We usually break payments down by phase (e.g. strategy, design, prototyping) with initial deposit, and balance on delivery.

  • Absolutely. If your project doesn’t fit the tiers above, we’ll scope out exactly what you need and price accordingly.

  • We hand over the full IP rights. If you need help with production, launch, or pitching, we can continue supporting you on a retainer basis.

Book a call >

Brands we’ve helped

Awards

Francois Hurtaud Red Dot Design Award
Francois Hurtaud Red Dot Design Award

Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019

Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019

IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015

IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015

Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009

Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009

In Their Words

  • François was the Design Thinking instructor for our YouthLeadership.sg holiday camp, and he did a fantastic job. The teens learned a lot from his experience and the Design Thinking framework, while also having fun with the hands-on workshop. What really stood out was his dedication. He was very well prepared. Thanks to François, the teens had a fun, engaging and memorable learning experience.

    Tony Widjaja, YouthLeadership.sg INSEAD

  • François understood that this project was about more than refreshing a logo or redesigning a website. It was about expressing how far Exclusive Venue had come and where we wanted to go next. He listened carefully, challenged our thinking when needed and brought clarity to every stage of the process. We now have a brand and digital platform that truly reflect the quality of the venues and service we provide.

    Saoud - Exclusive Venue Founder

  • His ability to harmonise usability, problem-solving and functional requirements when it comes to design is something to behold. The work really does speak for itself.

    John Marsden, CTO @ Nixplay

  • Francois is one of the most creative and humble designer I ever met.

    Kuan Teo, MYKITA

  • François is a very talented and detail oriented designer.

    Dominic Chow, GM @ Jedi

  • François had an ability to translate requirements and possibilities directly into highly feasible concepts that take into account the visions of his clients as much as his own ideals, which are centering around a pronounced tendency toward the sustainable.

    Chris Ebbert, Senior ID Lecturer @ Mid Sweden University

  • Francois was very collaborative throughout the design process, and was extremely empathetic to the unique problems we were trying to solve, and the directional vibe of what we wanted to design and build. While Francois kept an open mind to what the initial design brief was, he brought his own experience and design language to iterate on the product and help us refine the proposition beyond what we had initially brief. Francois was a fantastic partner throughout the project from inception through to sourcing, and was incredibly helpful with collaborating through the logistics of sourcing suppliers, engaging and collaborating with suppliers on a physical prototyping round, and keeping genuine production constraints in mind.

    Jeremy Liu, Founder ELOISE Pram

  • François excels in his field. a real pleasure.

    Matthieu Boileve, Head of Sales @ Native Union

Start a project

  • Get a free consultation within 5 working days

  • Get a free quotation

  • Get a proper scoping

  • Get a realistic plan and budget

  • Get a clear, proven standardised process