Tailored Packages That Deliver
From idea to launch, each tier offers a blend of research, design, and execution to help you validate with clarity, prototype with confidence, and launch with impact.
Start with Intelligence. Build The Brand. Design The Product
You can engage us at any stage: strategy, brand or product, or work through the full path.
François Hurtaud Studio - full service architecture and pricing
Know your market
01 - Strategic Audit
A standalone intelligence brief, market, competitors, trends, risks - before any brand or design decision is made as a foundation for what comes next.
Signal
Market and competitive clarity
For teams validating a market position quickly. Four core frameworks, enough to make confident decisions on pricing, positioning, and messaging.
Frameworks
- Market sizing & TAM
- Competitive landscape
- Industry trend analysis
- SWOT + Porter's Five Forces
Deliverables
- Formatted report
- 1 presentation session
- 90-day action roadmap
Timeline: 2 weeks
Compass
Full strategic direction
For founders and brand managers who need to understand the customer, the pricing opportunity, and the go-to-market path. The right scope for most pre-brand or pre-launch projects.
Everything in Signal, plus
- Customer personas & segmentation
- Pricing strategy
- Go-to-market strategy
- Customer journey mapping
Deliverables
- Formatted report
- 2 presentation sessions
- 90-day action roadmap
Timeline: 3 weeks
Atlas
Complete intelligence, all 12 frameworks
For organisations making a significant investment in brand, product, or market entry. Board-ready. Works as a standalone document or as the foundation for a full design engagement.
Everything in Compass, plus
- Financial modeling & unit economics
- Risk assessment & scenarios
- Market entry & expansion
- Executive strategic synthesis
Deliverables
- Formatted report
- 3 presentation sessions
- 90-day action roadmap
Timeline: 5 weeks
Build a strong brand
02 - Brand Strategy
Our brand engagements start with a collaborative workshop. We consolidate your brief and extract what makes you distinct. This gives us a shared foundation before visual decisions are made.
Brand Workshop
4 days × 4 hours - co-design with your team
We run the workshop with your team, not on your behalf. Each day targets one pillar of your brand through facilitated exercises and live synthesis. You leave with a brief that drives everything downstream. It can also be purchased standalone, for internal teams, agencies, or founders who want strategic clarity before committing to a full engagement.
Day 1
Brand Core
Values, Mission, Vision, Purpose
Day 2
Brand Positioning
Market, Audience, USP, Value prop
Day 3
Brand Marketing
Systems, Objectives, Campaign ROI
Day 4
Brand Personality
Archetype, Tone of Voice, Tagline
Identity
Brand strategy + visual identity
Strategy through to a complete visual identity system. Three creative directions, developed with your input at every validation stage.
Co-design: 3 creative direction reviews with your team before we develop
Includes
- Brand Workshop (4×4h)
- Brand identity art direction ×3
- Logotype development
- Typography research
- Visual identity in-situ
- Packaging look & feel
- Digital & social media look & feel
- Brand guidelines (PDF)
- Logo & asset pack
Timeline: 6–8 weeks
Production
Brand strategy + identity + content
Everything in Identity, plus content creation and offline production. The right scope when you are launching a product or entering a new market.
Co-design: content direction and shot-list developed with your team
Includes
- Everything in Identity
- Content audit
- Content harmonisation
- Product photography
- Product videography
- Packaging production
Scope (number of products, shoot days) agreed at kickoff. Printing, talent and location costs are quoted separately.
Timeline: 10–14 weeks
Business
Full brand rollout, online + offline
The complete brand system - strategy, identity, content, and digital presence. Squarespace brochure site, ready to launch.
Co-design: website structure and content architecture reviewed with you before build
Includes
- Everything in Production
- Content optimisation (copy, structure, SEO)
- Squarespace brochure site
Shopify eCommerce available as an add-on, quoted on scope.
Timeline: 16–20 weeks
From sketch to shelf
03 - Industrial Design
We start every product development with a design research workshop. We focus on user feedback, market research, and Audience Experience. This converges into a product design specification (PDS) and three creative directions that we assess together.
Design Research Workshop
Co-design with your team - scope on request
We run three parallel research tracks with your team to produce a product design specification grounded in real user feedback, market signals, and UX constraints - not assumptions.
User feedback
Surveys, interviews, reviews → MoSCoW + Benefit Ladder
Market research
Web Safari, Product Autopsy → Market opportunities + Architecture
Audience / UX
Personas, Scenarios, Extreme Users → Value Proposition
Concept
From research to validated direction
Research, discovery, ideation, and conceptualization. We define the product architecture and validate three creative directions with you before development begins.
Co-design: you validate creative direction before we advance - no surprises at development stage
Includes
- Design Research Workshop
- Market positioning
- Project cost estimation
- Project P&L projections
- Product ideation
- Conceptualization
- Creative direction
- Creative direction validation
- Product architecture
Timeline: 2–3 months
Proto
From concept to functional prototype
Everything in Concept, plus full 3D development, technical documentation, and a physical prototype. The output you need to validate manufacturing feasibility and pitch investors.
Co-design: prototype review sessions with your team at each development milestone
Includes
- Everything in Concept
- CAD 3D modeling
- Technical drawings
- Product renderings
- 3D-printed mockup (FDM/SLS)
- CNC model
- TDs export for prototyping
- IP transfer
Timeline: 3–6 months
Launch
Production-ready, pitch-ready
The complete product development path - from research through to manufacturing-ready files, brand identity, packaging, and investor materials.
Co-design: factory visit and sourcing decisions made together
Includes
- Everything in Proto
- Brand strategy & identity
- Packaging design
- Design for manufacturing (DFM)
- Sourcing
- Investor deck
- Product photography
- Product videography
Timeline: 6–18 months
FAQ
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Yes. You can begin with the SPRINT or CONCEPT plan and move up as your project evolves. We’ll make the transition smooth.
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Yes. We usually break payments down by phase (e.g. strategy, design, prototyping) with initial deposit, and balance on delivery.
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Absolutely. If your project doesn’t fit the tiers above, we’ll scope out exactly what you need and price accordingly.
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We hand over the full IP rights. If you need help with production, launch, or pitching, we can continue supporting you on a retainer basis.
Brands we’ve helped
Awards
Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019
Interior Designer of the year, SIT Design Award, Eva, 2021 // European Product Design Award, Top Design Winner, Eva, 2020 // Novum Design Award, Gold Prize, Eva, 2020 // Muse Design Award Gold Prize, Eva, 2020 // European Product Design Award Silver Prize, Yootensel, 2019 // German Design Award Nominee, Elemental Classic Series II, 2019 // A' Design Award Silver, Elemental Classic Series II, 2019
IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015
IDA Design Award Gold Prize, Elemental Classic Series II, 2018 // Red Carpet Design Award, The Mendel Project, 2018 // European Product Design Award Gold Prize, The Mendel Project, 2018 // A' Design Award Golden, Elemental Classic Series I, 2017 // A' Design Award Bronze, AirComfort, 2017 // German Design Award Mention Excellent, AirComfort, 2017 // IDA Design Award, Elemental Classic Series I, 2016 // Design For Asia Award, Air Comfort, 2016 // A' Design Award Silver, Hibu, 2016 // German Design Award, Qimini Cable, 2015
Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009
Design For Asia Award, Qimini Cable, 2014 // Red Dot Design Award, Trois Petit Tours, 2014 // German Design Award Nominee, Qimini Pocket, 2014 // Red Dot Design Award, Qimini Cable, 2014 // CES Design & Engineering Award, Qimini Pocket, 2014 // Good Design Award, Qimini Pocket, 2013 // Red Dot Design Award, Qimini Pocket, 2013 // Electrolux Design Lab Top 25 finalist, Ping Pong, 2011 // Electrolux Design Lab Top 25 finalist, Warm&Cool, 2011 // Shanghai design exhibition, Third prize, Huaihai Metro Station, 2011 // Favorite of the jury, Minimaousse competition, Yoodoo, 2009
In Their Words
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