The Design of Everyday Things: A Practical Guide to Making Magic Happen
The principles behind good everyday design, and how the studio puts them to work.
What is Design Research?
Design research, defined: and why it's the foundation of every project here.
Step -by -step guide: Using Solidworks to Bring the Fibonacci Pattern to Life in Your Product Designs
Nature has been continuously solving problems it has been facing for more than 4 billion years. I am fascinated by its beauty. As designers, we have a lot to learn and to get inspired from it. For instance, the sunflower found its way to optimize the production of its offspring. It efficiently packs the maximum seeds it possibly can in a given area which generates a beautiful geometrical figure.
From User Feedback to The Benefit Ladder: 3 Practical Examples of Effective Product Design Research Methods
In today’s article, we’ll have a look at how to improve the quality of your product design specifications by incorporating three exercises: user feedback, the mountain feature, and the Benefits Ladder.
We’ll go through the importance and objectives of each of them and illustrate the outcome with examples from a project we are currently working on for Australian start-up Eloise, founded by Jeremy Liu. We aim to design Eloise to be a better pram that would address common frustrations parents face when using traditional strollers.
The Ultimate Guide to Brand Strategy for Start-ups and SMEs
Take your brand strategy to the next level with our ultimate guide and template, created by expert marketers. Downloadable in PDF format for easy access and implementation. Start building a strong brand for your start-up or SME today.
Mindful Product Design Development: How Six Eco-Design Approaches Create Sustainable Products
We live in an economic system that has progressively altered the relationship between human resources and material energy. At the same time, the impact of industrial production on the planet's ecosystem continues to increase exponentially. In light of the environmental problems resulting from growth and development, it has become necessary to rethink our concepts of growth and development.
What is product autopsy in Design research and why do we use it at our studio?
At our studio, conducting a product autopsy is an essential part of our design research process. It allows us to delve deep into the inner workings of a product, unraveling its strengths and weaknesses. When conducting a product autopsy, the goal is to gain insight into the product's lifespan, functionality, and any damaged or durable components.
Sustainability Symbols in Packaging: Influencing Consumer Choices and Market Dynamics
Understanding visual habits is crucial for marketers in the field of design and packaging, as it can make or break a brand's success. Visuals have the power to greatly benefit well-established brands, helping them stand out amidst competitors and forge strong emotional connections with consumers. When brands possess unique visual assets that evoke positive emotions and have a track record of delivering desirable product benefits, they become even more memorable to customers.
The (Sustainability) Intention-Action Gap
Consumers say sustainability considerations are important in their purchase decisions, but they do not act on that belief by making sustainable choices and engaging in pro-environmental behaviors after making a purchase. What are people actually saying and doing? What is the disconnect between those two things that designers and marketers need to better understand if we are to try to bridge that gap?
Meet the Designers at the Forefront of Hong Kong’s Emerging Sustainable Design Movement
Inside Hong Kong's emerging sustainable design movement, and the designers behind it.
Starting this month, we are proud to contribute 1% of our revenue to carbon removal
A standing commitment: 1% of studio revenue, now dedicated to carbon removal.
Getting Started With 3D Printing
A studio-level primer on 3D printing, for designers ready to start prototyping.