Mindful Product Design Development: How Six Eco-Design Approaches Create Sustainable Products
Insights François Hurtaud Insights François Hurtaud

Mindful Product Design Development: How Six Eco-Design Approaches Create Sustainable Products

We live in an economic system that has progressively altered the relationship between human resources and material energy. At the same time, the impact of industrial production on the planet's ecosystem continues to increase exponentially. In light of the environmental problems resulting from growth and development, it has become necessary to rethink our concepts of growth and development.

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What is product autopsy in Design research and why do we use it at our studio?
Insights François Hurtaud Insights François Hurtaud

What is product autopsy in Design research and why do we use it at our studio?

At our studio, conducting a product autopsy is an essential part of our design research process. It allows us to delve deep into the inner workings of a product, unraveling its strengths and weaknesses. When conducting a product autopsy, the goal is to gain insight into the product's lifespan, functionality, and any damaged or durable components.

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Sustainability Symbols in Packaging: Influencing Consumer Choices and Market Dynamics
Insights François Hurtaud Insights François Hurtaud

Sustainability Symbols in Packaging: Influencing Consumer Choices and Market Dynamics

Understanding visual habits is crucial for marketers in the field of design and packaging, as it can make or break a brand's success. Visuals have the power to greatly benefit well-established brands, helping them stand out amidst competitors and forge strong emotional connections with consumers. When brands possess unique visual assets that evoke positive emotions and have a track record of delivering desirable product benefits, they become even more memorable to customers.

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The (Sustainability) Intention-Action Gap
Insights François Hurtaud Insights François Hurtaud

The (Sustainability) Intention-Action Gap

Consumers say sustainability considerations are important in their purchase decisions, but they do not act on that belief by making sustainable choices and engaging in pro-environmental behaviors after making a purchase. What are people actually saying and doing? What is the disconnect between those two things that designers and marketers need to better understand if we are to try to bridge that gap?

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