New Mechanical Innovation Ensures Optimal Inflation and Peace-of-Mind - Introducing ASAP, Auto-Stop Air Pump

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Written By François Hurtaud

The studio in partnership with engineering firm Tektos is excited to announce the launch of their innovative new product, the ASAP Auto-Stop Air Pump.

This pump has been developed and designed to automatically stop when it reaches the desired air pressure, making it more efficient and user-friendly than traditional pumps. The ASAP Auto-Stop Air Pump is perfect for those who want to inflate their soft toys, air mattresses or water gears quickly and easily.

With its unique auto-stop feature, it saves both time and effort. It's also great for other inflation needs, such as balls, pool toys, and inflatable furniture. A must-have for anyone who wants a hassle-free inflation experience.

Redefining the category

Household inflation pumps have long been acknowledged as utilitarian devices, serving their purpose dutifully. However, they carry with them a few shortcomings that cannot go unnoticed - noisy and bulky nature coupled with an inherent capability to frustrate even the most patient of users.

Embracing this challenge wholeheartedly, the studio embarked on an engineering journey that resulted in the creation of a one-of-a-kind auto-stop feature. This first-of-its-kind innovation intelligently ensures inflation halts at optimum pressure levels, regardless of what product is being inflated.

ASAP stands tall as a beacon of technological advancement within its category; crafted to instill peace-of-mind in consumers while keeping environmental concerns at its core.

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

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