iCleanic, a Hong Kong-based healthcare company, announces a rebranding.

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Written By François Hurtaud

Hong Kong, [April 30, 2023] –Hong Kong-based healthcare company iCleanic recently announced a rebranding that is set to transform its entire product range, packaging, and website.

The new identity has been conceived by Francois Hurtaud Design, leveraging the company’s proprietary sanitizing techonology to make iCleanic's clinically-proven solutions more visually accessible for clients who value precautionary measures.

 
 

"Our goal was to create a cohesive visual language that would make it easier for our users to identify our products," said Francois Hurtaud. “We introduce a monogram, designed to rationalize iCleanic’s technology in symbolic form for a new endemic age.”

 

With its new logo, font, and color scheme creating a strong brand identity across all touchpoints, the move signals iCleanic's dedication to providing innovative, reliable and effective solutions in an era of new normal.

With this rebranding, iCleanic is poised to continue its growth as a leading healthcare provider in the region.

 
François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

francoishurtaud.com
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