Oliver James Lilos
Specializing in luxury pool floats, Oliver James Micklewright drew inspiration from his childhood memories of leisurely lounging on lilos.
Recognizing a need for high-quality, durable pool floats in the market, he sought to fill this gap with well-crafted products.
The eponymous brand is committed to perfecting the art of inflatables through every detail of their designs. Each lilo boasts retro 1970s vibes and is constructed with top-notch materials and expert craftsmanship, ensuring longevity and comfort for customers.
We set on redefining Oliver James's brand identity by focusing on childhood memories and a playful essence, all while preserving its luxurious and artisanal visual appeal.
Logotype
Comprised of a sleek and modern OJ monogram, the logotype utilizes the elegant Serenity typeface to elevate the brand as bold and premium. This sans serif font exudes simplicity and modernity, reflecting Oliver James’ commitment to quality and innovation.
The all-caps word mark conveys stability and confidence, with the subtle descent of the letter R symbolizing the growth and expansion of the lilos.
The beloved mascot Oliver embodies youthful spirit and joy, reminding us of carefree days spent by the pool. He resonates with customers’ inner child, evoking nostalgia for those moments of pure happiness.
Paired with Open Sans for our tagline, our branding identity exudes sophistication and charm while capturing the essence of fun and excitement that defines us as a company striving for excellence in upholstery.
