How can a brand effectively market products for discerning post-COVID consumers, while also protecting its own proprietary technology? That was the challenge posed by Hong Kong healthcare companies, as they transitioned from rebranded humidifiers to their own patented air sanitation devices.

By helping the brand navigate value proposition, features and functionality, our design concept harmonized core intentions: user experience and contemporary modular design were emphasized, with smart technology enabling devices to incorporate innovation while simultaneously safeguarding its exclusive sanitisation refills.

The approach resulted in two core proprietary products – Room & Alfred – each sharing the same internal components but adjusting their designs for consumer or corporate functionality.