Bringing French Design to Asia: François Hurtaud Studio Receives Label EFE Recognition

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Written By François Hurtaud

François Hurtaud Design Studio has been officially awarded the Label EFE (Entreprise Française à l’Étranger), a distinction recognizing the global impact of French creative expertise.

After two years of continued growth in Kuala Lumpur following its presence in Hong Kong, the studio’s work continues to shine across Asia. This recognition celebrates the studio’s role in promoting French savoir-faire abroad, through product innovation, industrial design, and brand strategy projects.

“It’s a step forward for French design abroad. We’re proud to represent this label in Asia and to continue pushing forward sustainable, aesthetic, and purpose-driven solutions.”
— Francois Hurtaud - Creative Director

The recognition was awarded by CCI France Malaysia and EFE International.

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

francoishurtaud.com
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