CR7 LIFE Hong Kong, Exclusive Apparel Line for the Official Flagship Store

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Written By François Hurtaud

Marking the opening of the CR7 LIFE Museum in Hong Kong, François Hurtaud Design was commissioned to create a dedicated line of apparel celebrating Cristiano Ronaldo’s legacy through design. The series draws inspiration from the museum’s core vision, Legacy in Football Experience, blending athletic precision, modern materials, and bold graphic language rooted in CR7’s identity.

Presented exclusively at the CR7® LIFE Official Flagship Store in Times Square, Causeway Bay, the collection bridges sport and lifestyle. Each piece pays homage to Ronaldo’s human discipline and machine-like focus, embodying the synergy of performance and design that defines his global brand.

Available only at the CR7® LIFE Flagship Store in Times Square, Causeway Bay, this collection blends sport and lifestyle. Each item reflects Ronaldo’s strong discipline and sharp focus, showing the mix of performance and style that represents his brand.

“The project was about translating performance into form, Ronaldo represents consistency and innovation, qualities we sought to express through structure, proportion, and visual rhythm.”
— Francois Hurtaud - Creative Director

The CR7 LIFE Museum and its exclusive apparel collection invite visitors to step into a narrative that merges heritage with innovation, a celebration of sport elevated through apparel design.

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François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

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