A Digital Refresh for an Icon of French Fashion: Guy Laroche

News
Written By François Hurtaud

Paris, 29/08/2025 — The iconic French fashion house Guy Laroche has launched a fully redesigned website, reflecting a bold new step into the digital era. Built with a mobile-first approach, the new guylaroche.com offers a streamlined, contemporary experience tailored to the pace of modern fashion.

With a refined visual language and simplified navigation, the site brings the brand’s legacy into sharp focus, providing a platform for showcasing seasonal collections, behind-the-scenes content, and brand storytelling. The updated structure allows for faster load times, improved SEO, and optimal performance across devices.

“When we were approached to rework guylaroche.com, our goal was to create a digital space that felt as considered as a Guy Laroche garment. Minimal, elegant, and built to evolve.”
— HURTAUD

Key features include:

  • Mobile-responsive design for seamless viewing on all devices

  • Drag-and-drop CMS enabling internal teams to update lookbooks, news, and media

  • Integrated video and gallery support, enhancing storytelling capabilities

  • Scalable infrastructure, preparing the brand for future digital activations

The redesign is part of a broader strategy to strengthen Guy Laroche’s digital presence and accessibility worldwide.

Explore the new website at www.guylaroche.com

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

francoishurtaud.com
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