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60+ Printable worksheets for in-person workshops
Print and facilitate an in-person step-by-step brand strategy workshop
Fillable worksheets for digital workshops
Run a compelling branding strategy workshop remotely on your desktop or tablet
Easy and simple guided instructions
Follow straightforward page-by-page instructions
Brand Core is divided into 4 main exercises:
Our Brand values: Determining our ethos and philosophy
Our Brand mission: Determining the impact of what we do
Our Brand vision: Clarifying a vision of where we’re going
Our Brand Purpose: Articulating the purpose behind what we do
Brand Positioning is divided into 4 main exercises:
Our target audience: Knowing our target audience to resonate with them
Our competition: Analysing our market to find opportunities
Our market value: Understanding the value that customers can expect from our offering
Our unique selling proposition: Stating our market differentiation and advantage
Brand Marketing is divided into 4 main exercises:
Our marketing cycle: Planning our customer journey pre and post purchase
Our OKRs: Clarifying our Objectives & Key results
Our Focus: Using the Pareto principle to prioritise our resources
Our Campaign ROI: Increasing 3 keys numbers to increase our net profit by 4X
Brand Persona is divided into 4 main exercises:
Our archetype: Defining the personality of our brand
Our attitude: Defining the attitude of our brand
Our tone of voice: Projecting a compelling voice for our brand
Our tagline: Crafting a memorable tagline that’s made to stick
Who Is This Branding Guide For?
For In-house Marketing Directors
Run this workshop with your team on your current or next branding projects. Tip: review and rerun it yearly.
For Freelance Designers
Run this workshop before starting any logotype work, saving you hours of back-and-forth communication and misunderstanding with your clients.
For Entrepreneurs
Run this workshop with your close partners to align on a strong and powerful branding, step-by-step.
For Marketing Students
Run this workshop with your classmates or on your own for your next project, saving you hours of research.
