ELEMENTAL CLASSIC SERIES II TO WIN THE SILVER A DESIGN AWARD 2019

NewsAwards & Recognition
Written By François Hurtaud

We are thrilled to announce the Elemental Classic Series II has won the Silver Prize in Fashion Design for the International A' Design Awards 2019.

A’ Design Award is the World’s largest and most diffused international design awards announced results of the 2018 - 2019 design competition from 106 countries.

Designing a watch with a stone as a dial comes with its problematics. Because it is a natural material, it comes with its flaws. Learning how to deal with them on a production scale was the challenging part. What minimum thickness can we reach? How does it impact the movement? How to assemble to markers? How to assemble the stone with the least breakage rate on the assembly line? Every single question offered different paths to take.

MYKU A DESIGN AWARD Francois Hurtaud Design

We are honored of the recognition and will pursue our design philosophy for the models and years to come. Stay tuned...

About A’ Design Award & Competition.

International A’ Design Award & Competition announces the best designs of 2018 -2019 in all design disciplines. 

Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and attention to details while voting each entry.

Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A' Design Award; the symbol of excellence in design and innovation. 

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

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