YOOTENSEL TO WIN SILVER AT EUROPEAN PRODUCT DESIGN AWARD 2019

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Written By François Hurtaud

We are very happy to share that Yootensel won a Silver Design Award at European Product Design Award 2019.

Throughout the process we kept several design principles in mind; making the product out of material that are safe and healthy for humans and the environment. The handle is produced from agricultural waste, rice composit. We designed the product so all material can be reused by nature or industry.

About EPDA

The European Product Design Award—an event dedicated to elevating the art of Product Design—has announced the winners of its 2018 Design Competition. The 2018 EPDA Design Competition received outstanding entries from over 60 countries around the world, representing the best and most innovative product designs, rewarding the strategic thinking and imagination that goes into making a great product.

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

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