Francois Hurtaud Launches Sustainable Toothbrush made from Ocean Plastic - Hong Kong
Hong Kong-based Industrial Designer, Francois Hurtaud just announced the launch of sustainable toothbrush series, Sea Differently. The handle is reusable and made entirely from recycled ocean plastic, significantly reducing landfill wastes.
Sea Differently toothbrush is designed not only to keep one’s teeth clean and gums healthy, it does so for the ocean as well. The subscription-based toothbrush auto-refills the brush heads conveniently in a 12-week basis. Customers can also return the used brush heads for recycling.
“The design intention was to reimagine a mass consumer physical good to be much more than sustainable. By designing a circular business model, we effectively produces no waste: the handle and the brush heads have been thought to be used, reused and collected, so that the outputs of production also become the inputs.”
Most toothbrushes on the market can’t be fully recycled - even when they claim they do - because the brush head contains metal staplers to keep the bristles attached, making it really difficult to be separated for the recycling process. As much as they are made from natural materials (i.e. bamboo or wood), they are likely to end up in landfills or are incinerated.
The handle is 3D-printed using reclaimed ocean plastic, a process which reduces 75% of material wastage than conventional mass production process. Sea Differently is currently shipping to Hong Kong only, but will be adding more destinations soon.
