Introducing Eloise: The Ultimate Urban Pram for Families

Melbourne, March 2025 – Eloise, an innovative Australian start-up dedicated to creating beautiful and functional prams, is proud to announce the launch of their highly anticipated product - the Eloise Pram. Founded by Jeremy Liu, and designed by designer François Hurtaud, the Eloise Pram is set to revolutionize the way families travel with their little ones.

With its unique features and modern design, this pram stands out as the ultimate choice for urban families. One of the most exciting features of the Eloise Pram is its full 180-degree extension, allowing parents to easily adjust the pram to suit their child’s needs and comfort. Another standout feature is its generous storage volume, cleverly designed to maximize space while maintaining a sleek, foldable profile.

We wanted to create a pram that truly meets the needs of modern families—one that combines style, functionality, and sustainability. Eloise is more than just a pram; it’s a companion for every family adventure.
— Jeremy Liu - Founder

Additionally, the Eloise Pram eliminates the need for separate newborn bassinets, offering a seamless transition from newborn to toddler with its adaptable and modular system. Built with repairability and modularity in mind, it ensures a sustainable and long-lasting solution for families, while its all-weather protection safeguards children from rain, wind, or harsh sunlight. The Eloise Pram represents the perfect blend of practicality, durability, and thoughtful design—a game-changer for families navigating urban life.

Contacts:

Join the waiting list: eloisepram.com
Press & business enquiries: hello[@]eloisepram.com, hello[@]francoishurtaud.com
Instagram: @eloisepram

François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

francoishurtaud.com
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