Pallas Piano School
Pallas, a prestigious piano academy for young children founded by renowned Chinese pianists Liu Shikun and Sun Ying, is not just a place for honing musical skills but also a sanctuary for fostering a love for art and culture in impressionable minds.
Drawing inspiration from the Greek goddess of wisdom and useful arts, Pallas embodies sophistication and enlightenment in its mission to educate and inspire the next generation through the refinement of elegant music and cultural appreciation.
In developing Pallas' brand identity, we aimed to capture this essence of grace, intellect, and creativity that defines the academy's ethos. Through a classic serif logo, a harmonious color palette, and a refined typography choice infused with classical elegance, we sought to convey Pallas' commitment to nurturing young talents while instilling a deep appreciation for artistic expression.
By aligning every aspect of their branding with these core values, artistic education we successfully crafted an identity that resonates with both parents seeking quality education for their children and young students eager to explore the world of music and culture at Pallas.
Year
2020
Client
Pallas Paino Academy
Sector
Education
Disciplines
Brand Strategy
Graphic Design
Brand development
Art direction
Interior Design: LC Studio // lc.studio // @louischon
Illustrations: Chi Wing Choi// gooloochoi.com // @gooloo_illustration