Introducing the New Look of Oliver James Lilos: A Fresh and Personified Rebranding

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Written By François Hurtaud

Hong Kong, April 2024 - We are proud to announce the rebranding of Oliver James Lilos, a premium inflatable brand. The rebranding aims to elevate the brand's visual identity and establish a stronger presence in the market. Oliver James Lilos has been known for its high-quality and durable inflatable products, but with the rapidly changing market trends and consumer preferences, the brand recognized the need for a fresh new look.

With our expertise in creating comprehensive brand guidelines that encompass all aspects of visual communication, including logo design, color schemes, typography choices, and packaging design, we have successfully given Oliver James Lilos a modern and refined transformation.

The new logo features a bolder word mark that exudes stability and confidence, with the gentle downward curve of the letter R representing the lilos' growth and expansion. We designed an iconic mascot, Oliver who personifies youthfulness and joy, evoking memories of carefree days at the pool. He connects with customers on a nostalgic level, stirring up feelings of pure happiness. The overall branding identity encapsulates the fun and excitement that characterizes Oliver James as a company dedicated to excellence in upholstery services

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François Hurtaud

François Hurtaud begun his design career in 2008 as a studio designer after graduating from Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France.

Hurtaud then headed the design force for several consumer goods companies where he demonstrates his understanding of the power of social and sustainable design, cross-cultural and the precarious balance of function and form in luxury design and production.

Since his childhood, Hurtaud has always had the passion for art, science and technology; passions that he cultivated and improved through formal educations and apprenticeship in design. Having the chance of working in different countries, agencies and companies, exploring multitude aspects of designs, he now thinks of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy. Hurtaud’s designs has received multiple international design awards and accolades, such as Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

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