From User Feedback to The Benefit Ladder: 3 Practical Examples of Effective Product Design Research Methods
In today’s article, we’ll have a look at how to improve the quality of your product design specifications by incorporating three exercises: user feedback, the mountain feature, and the Benefits Ladder.
We’ll go through the importance and objectives of each of them and illustrate the outcome with examples from a project we are currently working on for Australian start-up Eloise, founded by Jeremy Liu. We aim to design Eloise to be a better pram that would address common frustrations parents face when using traditional strollers.
What is product autopsy in Design research and why do we use it at our studio?
At our studio, conducting a product autopsy is an essential part of our design research process. It allows us to delve deep into the inner workings of a product, unraveling its strengths and weaknesses. When conducting a product autopsy, the goal is to gain insight into the product's lifespan, functionality, and any damaged or durable components.