Year
2024
Client
Exclusive Venue
Sector
Hospitality
Disciplines
Brand Strategy
Corporate Identity
Webdesign
UI UX CX
Exclusive Venue
With over a decade of extensive experience in the event industry, Exclusive Venue has established itself as a trusted and reliable partner for individuals and corporates seeking top-tier venues in the regions of Hong Kong and Macau.
As the company has grown significantly over the years, it became increasingly necessary to refresh its identity and upgrade their online platform in order to effectively reflect their ambition as a leader in the venue provider within the region.
logotype
The refreshed logotype conveys modernity around hospitality. The key remains as the main symbol of the Exclusive Venue brand, it has been refined and modernised to appeal to more digital application.
The word-mark is set in capital to assert authority and experience in the industry while the font of the tagline hints at modernity and convey a sense of sophistication and professionalism.
The Challenge
Our approach was around three pivotal categories that would not only enhance user experience but also elevate the brand’s digital presence.
The first was to build on its exciting extensive portfolio of venues, the second was to revamp the messaging of its offering and the third was to assert the company as the leader of the industry in the region via a revamped journal.
The approach
Our goal was to enhance the customer experience by reducing the amount of time between the landing to the venue enquiry.
Our approach began with the creation of a bespoke research bar that filters venues by event category, type of space, location, and attendee count. This strategic design choice not only streamlines their search but also enriches engagement from the outset.
The results page and category layouts are cohesively designed to prominently display high-quality thumbnails featuring each venue’s name, location, and capacity details, ensuring essential information is both accessible and visually appealing. We also incorporated advanced filtering options based on amenities while enabling sorting by price range, capacity limits, and surface area—each element crafted to facilitate an intuitive browsing experience.
On individual venue pages, our redesign boasts an immersive layout where featured images take center stage before transitioning smoothly into detailed descriptions presented in a drawer-style format; this design choice maintains focus while minimizing distraction.
To further enhance user interaction without disrupting their journey through the curated spaces, we introduced an innovative sticky form—a design hallmark that invites inquiries about venues at any scroll depth. This feature underscores Exclusive Venue's commitment to bespoke service excellence while seamlessly integrating into the overall aesthetic flow of the site, a true reflection of distinctive webdesign tailored for an upscale clientele craving efficiency paired with elegance.
