MYKU
MYKU was created according to the philosophy of Haiku, a traditional form of Japanese poetry written in a 5/7/5 syllable count. Haiku poetry celebrates Nature, emphasizing three characteristics; Simplicity, intensity and direct expression.
The greatest art of HAIKU lies in translating a complex idea into a few beautiful poetic words.
The process of creating a refined piece of art that speaks a clear language through its simplicity is art in itself, whether it is poetry or crafting timepieces.
Year
2016
Sector
Watch & Jewelries
Client
Disciplines
Strategic research
Industrial design
Digital design
Colour, material and finish
Engineering
Brand development
Packaging design
Art direction
“A myku is a poem very similar to a haiku, but not necessarily following the rules. zA haiku with your own personal twist… a MYKU.”
