Strategy & Identity
Decide what the brand stands for. Then make it look, sound and feel like one thing.
The problem
Most brands have a nice logo and no clear idea behind it. The packaging says one thing, the website says another, and every new decision restarts the debate. Design gets blamed for a problem nobody defined.
What we do
We start with positioning: who the brand is for, why they should pick it, and what sets it apart. Then we turn that into identity: name, logo, colour, type, voice, packaging and guidelines. One idea, carried through every touchpoint.
Already clear on strategy? We can start at identity.
What you get
Strategy
Brand audit
Purpose, vision and values
Audience and what they need
Competitor landscape
Positioning and value proposition
Tone of voice
Priorities and next steps
Identity
Creative direction
Naming and tagline
Logo and brand marks
Colour and typography
Visual language
Packaging
Print and digital applications
Brand guidelines
How we work
1. Understand
We listen to the team, then challenge the market and the assumptions behind the brand.
2. Decide
We run the workshops that settle disagreements and write the strategy down.
3. Build
We design the identity as a system, not a pile of separate assets.
4. Apply
We implement it where it has to perform: offline and online.
Case Studies
In their words
“François and his team understood that this project was about more than refreshing a logo or redesigning a website. [They] listened carefully, challenged our thinking when needed and brought clarity to every stage of the process. We now have a brand and digital platform that truly reflect the quality of the venues and service we provide.”